Women in Advertising Essay Example | Topics and Well Written Essays - 250 words

Women in Advertising - Essay Example The essay "Women in Advertising" talks about the advertising today is one of the integral phenomena of modern life and the social roles of men and women which they have to carry out. Advertising images are simplified and stereotyped, but in such form they influence people, forcing them not only to buy goods but also reflect in their behavior. In addition to this, very often advertising describes public relations, including gender relations. Simplified nature of sexual roles, forms their similar treatment in the life of each certain individual, this means that, besides the main function (to force the buyer to choose these goods), advertising carries one more function which is social (it creates public relations). Furthermore, advertising transfers the social status or individual feeling concerning the certain product. There you will never hear or see the simple words â€Å"Buy this!†, this may be substituted by the other phrase. In general, they speak about things that you cann ot buy for the money. One cannot deny the fact that the image of a woman from antiquity in all cultures is an embodiment of sexuality and fertility. That is why the majority of the ads are focused on men’s audience, contains an image of the woman: the temptress and fatal beauty with roundish, convex forms. As a rule, women in such advertising show half naked body or its parts in seductive poses that denote an open hint on sex. The romantic image in it has rather a big impact on the audience as it casts thoughts of the finest and strong feeling.

Leadership and Sustainability in Business Essay

Leadership and Sustainability in Business - Essay Example On the other hand, leadership is the process by which an individual influences another individual or a group of individuals to support and collectively reach the objective. Apart from the aforementioned definition, leadership can also be defined as the process of systematizing and categorizing a group of individuals in order to achieve the objective. Therefore, from the above statements, sustainability and leadership are two terms of different context. However, when collated, they provide a different meaning altogether. Sustainable leadership is referred to as a type of leadership which benefits the organizations in the long run by influencing the people positively, exhibiting the values of the society, and initiating change. An effective sustainable leadership consists of 3 components, namely moral values, creativity, and influence. Moral values are the level at which an individual identifies and supports the values of civilization. The value that portrays the mutual care of mankind depicts the moral values. Influence is the capability to modify one’s behavior. Creativity is the ability to portray innovative ideas and the enthusiasm to undertake risk. In the context of this project, Oman Air will be chosen as the organization by the example of which the aforementioned terms of leadership and sustainability will be portrayed. The report will also shed light on ‘women as leaders’. This will emphasize on the acceptance of female leaders in the society. The report will highlight the leadership theories as well as the changing leadership styles. Apart from that, leadership in youth and characteristics of a good leader will be illustrated. However, the topics that will be covered will relate to Oman Air. Therefore, to continue with the project, a brief overview of Oman Air is presented below. A Brief Overview of Oman Air Oman Air is an airline company presently headquartered at Muscat, Oman. The company was established in the year 1993 (Oman Air, n.d.). It is also the national air carrier of Oman. It was founded by the sultanate of Oman’s Civil Aviation. The company provides services for domestic as well as international customers. Regional Taxi and Charter Flights services are also offered by the company. Oman Air operates with around 300 flights a week. It has a network of 36 destinations spread over 19 countries of the world. Apart from this, the company offers a lot of valuable services to its customers (Flightpedia, n.d.). Recently the company became the sole air carrier to offer Wi-Fi services as well as mobile services. During the date of its incorporation, Oman Air remained thoroughly professional. It has added many feathers to the cap; the company has recently won Airline of the Year award at France’s Laurier d’Or du Voyage d’Affaires. In the early 2011, the company was promoted to a 4 stars air carrier while its business class was acknowledged as 5 stars and went on to win the Best Airl ine Seat award from Skytrax. With the modernization of technology, air transport is becoming a complex venture; however, in the past, the Oman Air has successfully identified its areas of strength and accordingly transformed itself. A team of dedicated workforce, skilled pilots, and niche operating routes has highly contributed to achieving competency. However, in context of leadership and